DRIVE DIGITAL ENGAGEMENT
Increasing Leads Through Better Digital Experience
Creation of a unified digital experience across multiple markets increased lead generation
Results realized within the first month of implementation
The merger of two Fortune 500 companies provided an opportunity for reassessing how the company communicated with current and prospective customers. Not only did the two companies have their own brand, messages and target customers, a legacy content platform and multiple competing technologies created a rigid and opaque environment for the newly merged company that was not able to rapidly evolve alongside changing customer needs.
A Path to Digital Success
SingleStone worked hand-in-hand with executive leadership to translate the newly formed company brand to the digital realm, forming the digital strategy as well as a detailed platform assessment.
SingleStone executed on the strategy, implementing the following improvements:
- Building out the Sitecore platform on Microsoft Azure alongside Coveo Cloud Search
- Creating a flexible, modular content architecture
- Implementing a visual design that is optimized across multiple channels, marketers and content contributors
- Integrating the company’s web presence with Salesforce and multiple analytics packages
Better Experience, Robust Lead Generation
Due to new digital assets, employees no longer need to compromise to fit into rigid, pre-built page templates, and can now lead with the most effective and relevant content for their audience. In addition, integration with Salesforce and analytics packages has allowed for robust lead acquisition and value tracking over time, and customers now have a greatly simplified experience that allows them to interact with the content on their terms. The selection of the Sitecore Customer Experience Platform has provided significantly better functionality and five-year cost savings.